NewspaperShift

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Business
by Sonia Paul

At MediaShift, our sweet spot is covering the space where technology and media intersect. And what a dynamic space that is — always changing, always shifting. 2014 was no different. As we see it, here are the biggest stories and trends that shaped the media and technology industry in 2014, and will likely reverberate into […] more »

NewspaperShift
by Mark Glaser

The following post is sponsored content on PBS MediaShift from Florida International University’s School of Journalism and Mass Communication. Video The live-stream for this event is over. Here’s the archived video of the talk and Q&A: Storify [View the story "Marty Baron at FIU on the Future of News" on Storify] ****** The Hearst Distinguished […] more »

MobileShift
by Reuben Stern

This week we learn how today’s audiences interact with information; how The Upshot approaches data explanation; and how an app called Newsbeat hopes to change audio news. PART 1: Audience insights from ASNE/APME/APPM Product development and audience behavior were two key areas of emphasis at last week’s combined gathering of the American Society of News Editors, Associated Press Media […] more »

Legacy Media
by Angela Washeck

Last week, PBS MediaShift and the Poynter Institute produced a great symposium, “Truth & Trust in the 21st Century: Journalism’s Role in Telling the Story of Violence in Chicago.” The event was sponsored by Northwestern University’s Medill School of Journalism, the Robert R. McCormick Foundation, the Gannett Foundation and PR Newswire. It featured a conversation about […] more »

Legacy Media
by Melanie Stone

When it comes to covering crime, journalists walk a fine line. Reporters and community members alike must figure out how to tell stories, distribute content, inform citizens and address violence in what Poynter’s Kelly McBride considers a new media ecosystem with so many outlets and so many voices. How do you tell deeper stories with […] more »

Business
by Angela Washeck

Matt McAlister, who serves as director of digital strategy at Guardian Media Group, had a vision for collaborative, crowdfunded journalism that would facilitate two different kinds of communities. That vision has become Contributoria, which allows independent writers to pitch stories that are supported by people who like their ideas. And the finished result ends up not […] more »

Business
by Federica Cherubini

Below is a report on analytics and their role in the newsroom, one part of a continuing World Editors Forum blog series on the Trends in Newsrooms 2014 report. Read the other installments here: Part one, part two, part three and part four. Who is your audience? Is your content actually reaching your audiences? How are they engaging […] more »

Citizen Journalism
by Angela Washeck

In a news landscape of fragmented ad dollars, declining print revenues and segmented audiences, it’s no secret that local journalism is one of the media industry’s toughest nuts to crack. That’s why an initiative called the Local News Lab (LNL) started about a month ago with the hopes of finally getting to the bottom of […] more »

MobileShift
by Reuben Stern

This week we venture to New York to peek inside two organizations that are gaining traction with serious news tailored specifically for younger audiences. PART 1: NowThis News NowThis News targets young news consumers by delivering highly visual coverage via a continually expanding list of social platforms that includes Instagram, Vine and now Snapchat. We hear […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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