Legacy Media

Mashable staff at work. The news site's goal is to present stories that are ahead of the conversation, its editors say. Screenshot courtesy of RJI.
Photo by ActuaLitté on Flickr and used here with Creative Commons license.
BookShift
by Rich Bellis

The well-known power of media tie-ins to drive sales of best-selling e-books was on ample display in the second half of last year, and the phenomenon shows no signs of diminishing in the first few weeks of 2015. “American Sniper” lands not one but two places on this week’s E-book Best-Seller List as the film adaptation starring Bradley Cooper plays in theaters now. […] more »

BookShift
by Rich Bellis

On the first E-book Best-Seller List of the new year, low prices appear to carry the day. The average price of a bestseller is just $4.36, down from $5.96 the week before the holidays. Discounting meant to appeal to last-minute holiday shoppers is the likeliest reason for the sharp drop. Only a single title among this week’s top 25 has a price-tag greater […] more »

Hyper-Local
by Reuben Stern

This week we find out why investors are bullish on online media startups, and we find out how the Philadelphia-based startup Billy Penn is producing local news coverage aimed at younger readers. PART 1: Why investors love media startups Digital media startups like Vice, BuzzFeed and Vox Media have grown quickly thanks to hundreds of […] more »

Culture
by Neal Augenstein

Ask any radio or television news organization, and they’ll tell you “mobile is the future.” So why aren’t any broadcasters acting that way? Most news bosses have read the headlines — more people are consuming news on mobile devices, so news organizations need to make their content easy to view on phones and tablets. Responsive mobile sites […] more »

BookShift
by Carla King

In 2014 it seems that both publishers and authors accepted the fact that self-publishing and traditional publishing are not mutually exclusive. Non-delusional authors sell books and build platforms concurrently with seeking an agent and a traditional deal. Today’s publishers like to see proof that the author has an audience. The “hybrid author” is more the […] more »

Business
by Dan Reimold

Roughly a month ago, Kyle Plantz agreed to shout strangers’ names in a newsroom for only $5. Plantz, 20, a junior journalism major at Boston University, is not crazy. He’s passionate — about The Daily Free Press. In early November, the FreeP, the 45-year-old independent student newspaper at BU, launched a fundraising campaign to pay off […] more »

Business
by Dena Levitz

There’s no shortage of great journalistic content being produced right now. From video interviews to longform writing to entirely reimagined storytelling vehicles, journalistic creativity and heft are at a high. But how do you pay for it? Legacy media operations are still tinkering with their business models to incorporate new and old revenue streams in […] more »

Business
by Sonia Paul

At MediaShift, our sweet spot is covering the space where technology and media intersect. And what a dynamic space that is — always changing, always shifting. 2014 was no different. As we see it, here are the biggest stories and trends that shaped the media and technology industry in 2014, and will likely reverberate into […] more »

Business
by Courtney Lowery Cowgill

It has been a year filled with more tectonic shifts for the media landscape, from the changing face of media ownership to the mounting dangers for journalists at home and abroad, from battles in the e-book world to the increasing power of mobile apps, to the game-changing social power of Facebook in how we find […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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