Legacy Media

Photo by ActuaLitté on Flickr and used here with Creative Commons license.
Remix of an original photo by Ben Ostrowsky.
Legacy Media
by Maria Rodale

Earlier this month, I represented my company at the annual American Magazine Media Conference. Some of you may know me as a blogger, M.O.M (“mean old mom”), or recipe writer, but I’m also the CEO of Rodale Inc., the publisher of magazines like Prevention, Men’s Health, Women’s Health, Runner’s World, Running Times, Bicycling, and Organic Gardening (which […] more »

Legacy Media
by Dr. Chester Elijah Branch

The following piece is a guest post. Read more about MediaShift guest posts here. So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the “fade out.” Let’s say you want a webisode to go viral. Or, a couple of years ago, you […] more »

AdvertisingShift
by Jefferson Yen

It’s easy to understand why newspapers are concerned about advertising dollars moving toward the web when you consider that advertising accounts for nearly 70 percent of revenue in the news industry. And more of that money is expected to migrate to digital in the coming year. But Advance Media – parent company of the New […] more »

BookShift
by Rich Bellis

Two of the Big Five publishers to have recently regained agency e-book pricing from Amazon began setting their own prices on some titles a little over a week ago, but that shift doesn’t seem to have registered yet on the best-seller list. Macmillan finds itself without any e-books within the Top 25 for a third week in a row, and […] more »

BookShift
by Rich Bellis

Not much has changed between this week’s e-book best-seller list and last’s, with few titles making any big leaps or taking any deep spills. Laura Hillenbrand’s “Unbroken” heads into its second week at No. 1 as the Angelina Jolie-directed film adaptation tops $102 million at the box office. Earlier this week Publishers Lunch reported Simon & Schuster and Macmillan have […] more »

Business
by Janet Asteroff

If you don’t like change, don’t work at the Washington Post. But if you are a consumer of digital news, you can expect some interesting and perhaps delightful innovations. And if you are in the news business, you already know that the old kid on the block has a new owner who is sling-shotting the […] more »

Business
by Jefferson Yen

It’s a new year and you know what that means. It’s time for another glitzy International Consumer Electronics Show in Las Vegas. For tech and media journalists, traveling to this venerable trade show is something of a post-holiday tradition. While past years have included the launch of Blu-ray DVDs and plasma TV sets, more recently […] more »

BookShift
by Rich Bellis

On the first E-book Best-Seller List of the new year, low prices appear to carry the day. The average price of a bestseller is just $4.36, down from $5.96 the week before the holidays. Discounting meant to appeal to last-minute holiday shoppers is the likeliest reason for the sharp drop. Only a single title among this week’s top 25 has a price-tag greater […] more »

Hyper-Local
by Reuben Stern

This week we find out why investors are bullish on online media startups, and we find out how the Philadelphia-based startup Billy Penn is producing local news coverage aimed at younger readers. PART 1: Why investors love media startups Digital media startups like Vice, BuzzFeed and Vox Media have grown quickly thanks to hundreds of […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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