Legacy Media

Photo by Ronnie Pitman and reused here with Creative Commons license.
Virtual reality, a spotlight of SXSW, will continue to influence the way humans interact with digital content. Screenshot courtesy of RJI.
Citizen Journalism
by Reuben Stern

This week we offer a quick recap from the 2015 South by Southwest Interactive conference in Austin, Texas. We also learn about a startup that enables anyone to try out the latest tech gadgets, and we hear how another startup is hoping to use mobile technology to transform democracy. PART 1: SXSWi 2015 Recap Intelligent […] more »

Legacy Media
by Reuben Stern

This week we visit Mashable’s New York City headquarters to find out how the staff stays on top of the fast-moving social conversation. Started as a tech news site in 2005, Mashable now delivers breaking news and other social media-friendly content tailored for what it calls “the Connected Generation,” attracting as many as 40 million […] more »

BookShift
by Rich Bellis

The well-known power of media tie-ins to drive sales of best-selling e-books was on ample display in the second half of last year, and the phenomenon shows no signs of diminishing in the first few weeks of 2015. “American Sniper” lands not one but two places on this week’s E-book Best-Seller List as the film adaptation starring Bradley Cooper plays in theaters now. […] more »

BookShift
by Todd Allen

Much like newspapers and magazines, comics have made the jump to digital. The leap has been just as precarious. The business side of the comics business is something that doesn’t get discussed nearly as much as it should and that can cause some stumbling blocks — particularly for creators striking out on their own. Discovery […] more »

EducationShift
by Dan Reimold

Marcelo Rochabrun, the outgoing editor-in-chief of the Daily Princetonian at Princeton University, recently declared in a goodbye letter to readers: “It’s hard being a student journalist at Princeton these days.” The chief challenge he said “Prince” staffers regularly face is criticism and even threats from fellow students — not administrators, alumni, faculty or nearby community members, […] more »

Legacy Media
by Dr. Chester Elijah Branch

The following piece is a guest post. Read more about MediaShift guest posts here. So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the “fade out.” Let’s say you want a webisode to go viral. Or, a couple of years ago, you […] more »

AdvertisingShift
by Jefferson Yen

It’s easy to understand why newspapers are concerned about advertising dollars moving toward the web when you consider that advertising accounts for nearly 70 percent of revenue in the news industry. And more of that money is expected to migrate to digital in the coming year. But Advance Media – parent company of the New […] more »

BookShift
by Rich Bellis

Two of the Big Five publishers to have recently regained agency e-book pricing from Amazon began setting their own prices on some titles a little over a week ago, but that shift doesn’t seem to have registered yet on the best-seller list. Macmillan finds itself without any e-books within the Top 25 for a third week in a row, and […] more »

BookShift
by Rich Bellis

Not much has changed between this week’s e-book best-seller list and last’s, with few titles making any big leaps or taking any deep spills. Laura Hillenbrand’s “Unbroken” heads into its second week at No. 1 as the Angelina Jolie-directed film adaptation tops $102 million at the box office. Earlier this week Publishers Lunch reported Simon & Schuster and Macmillan have […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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