RadioShift

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Culture
by Neal Augenstein

 The Newseum recently displayed one of reporter Neal Augenstein’s phones, as what the Poynter Institute called “an artifact of the new era of mobile-empowered reporting.” Here, he reflects on five years as an “iPhone reporter” and shares his thoughts on what’s next for mobile reporting. Five years after I put away my laptop, digital recorder, video […] more »

Education
by Jule Gardner Banville

When I pitched this piece, my editor’s immediate response was, “You had me at ‘Serial.’” I get that. It’s as addictive and meme-y as audio has ever been/may ever get. Nailing the listenership of the Serial podcast that followed host Sarah Koenig’s journey into a cold Baltimore murder case is squishy because of all the […] more »

Culture
by Neal Augenstein

Ask any radio or television news organization, and they’ll tell you “mobile is the future.” So why aren’t any broadcasters acting that way? Most news bosses have read the headlines — more people are consuming news on mobile devices, so news organizations need to make their content easy to view on phones and tablets. Responsive mobile sites […] more »

Legacy Media
by Reuben Stern

This week, we look at innovative election-night ideas from NPR and USA Today, and we see how social media tools have reshaped breaking news coverage at Mashable and The Weather Channel. PART 1: Election night ideas On the night of the last election, many news outlets tried new approaches to delivering results and keeping audiences […] more »

Mediatwits
by Fannie Cohen

Podcasting is quickly becoming a breeding ground for inventive content creators and radio producers striking out on their own. The medium has ebbed and flowed in popularity and presumed viability since its creation, but is having a heyday as key figures from radio are crossing over, striking out on their own, and even making money. […] more »

Legacy Media
by Melanie Stone

When it comes to covering crime, journalists walk a fine line. Reporters and community members alike must figure out how to tell stories, distribute content, inform citizens and address violence in what Poynter’s Kelly McBride considers a new media ecosystem with so many outlets and so many voices. How do you tell deeper stories with […] more »

MobileShift
by Reuben Stern

This week we find out why the founder of the startup SpokenLayer sees value in turning text stories into audio files, and we learn how WNYC expanded its mobile app to include personalized playlists. PART 1: SpokenLayer While several technologies have come (and gone) that automatically create audio or video files from text, the startup SpokenLayer has […] more »

Public MediaShift
by Reuben Stern

This week we get an inside look at one media organization’s successful digital strategy. New York Public Radio, which operates WNYC in New York City, is among the leading innovators in the public media system both for on-air programming and for a forward-looking approach to digital. We visited their office and sat down with Thomas Hjelm, executive […] more »

MobileShift
by Reuben Stern

This week we find out how two major public radio providers are responding to the rise of audio listening on smartphones and other Internet-connected devices. PART 1: Ideas from PRX and PRI The growing demand for audio content delivered online and via smartphones brings both challenges and opportunities for traditional radio producers. Representatives from Public Radio […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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