TVShift

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Mediatwits
by Fannie Cohen

Last week HBO and CBS both announced plans to offer stand-alone streaming services on the web. It’s a major turn-about for the pay cable service HBO (owned by Time Warner), which has long maintained they are “not TV.” This move will allow viewers to cut the cord to their cable TV subscriptions and purchase HBO […] more »

Online Video
by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week we learn about CNN’s new tablet app, CNNx, which combines material from on-air and online. We also explore a few tools for managing a newsroom’s social media presence. PART 1: CNNx CNN recently released a new iPad app, called CNNx, that merges the live broadcast feed and […] more »

RadioShift
by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week we see a second-screen app that can automatically find contextual information; we hear about voice-activated audio messages; and we experience a Twitter conversation reassembled from across time zones. PART 1: Lingospot Technology from Lingospot can automatically find and serve up additional information to a mobile device related to […] more »

AdvertisingShift
by Angela Washeck

It’s the third year for the Interactive Advertising Bureau’s Digital NewFronts event, and the lineup puts on display the difficult job digital publications and networks have: proving to TV ad buyers that their video ad offerings are a good investment. Based off the TV industry’s upfronts meetings, where network execs gather to pitch their upcoming […] more »

Global View
by Angela Washeck

As digital video continues to disrupt the traditional TV world, there are complications beyond just those affecting the business model. The move of video to the Net also has caused problems for viewers who need captions. Whether deaf or hard of hearing, or speakers of an obscure language, it’s often difficult for these users to […] more »

Social Media
by Reuben Stern

Reported by Reuben Stern and Olga Kyle. On-air TV programming combined with social media channels — dubbed “Social participation TV” — is expected to grow significantly in the coming years. This week we explore three tools that bring the mobile-device-using audience into a live broadcast. PART 1: Wayin Denver-based startup Wayin has created a system to help newsrooms make […] more »

Business
by James Breiner

The news about Felix Salmon’s decision to leave Reuters and join Fusion.net threw a spotlight on this new digital venture of ABC and Univision. A few weeks ago I interviewed Fusion’s chief of digital, mobile and social platforms, Daniel Eilemberg. He talked about the target audience of Fusion — millennials —  and his other entrepreneurial […] more »

MobileShift
by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week we explore some new tools that push video from smartphones to television, and we see how one newspaper is working to turn entertainment listings into a real-world audience experience. PART 1: AirCast Live A new app called AirCast Live enables users to send video clips and photos directly […] more »

NewspaperShift
by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week we see how one newspaper hopes to compete with local television with breaking news video, and we learn more about the role of news curation apps. PART 1: Video at the Austin American-Statesman The Austin American-Statesman has a long history as a newspaper, but the staff is now […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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