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Embedded Report
How Newspapers Can Increase Their Google Juice
There isn't much difference between what appears in a small newspaper's print edition and online. Many photographs make it online that don't make it to print, and the AP stories are usually a widget feed from the AP. However, in order to maximize search engine traffic and the reader's satisfaction, newspapers need to rethink their approach to online content. Online...
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Embedded Report
How the Focus on Print Hurts Our Newspaper Site
I don't consider our print and online newspaper areas here at the Bowling Green Daily News to be Byzantine. But to an outsider it might appear that way. On paper, the hierarchy is pretty simple. Our newspaper's website is under the control of the online director. The online director reports to two different people: the managing editor and the general manager (which is me).
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Does 'Web First' Strategy Make Sense for Small Newspapers?
The Bowling Green Daily News doesn't have a "web first" strategy in the way we run our newspaper. That means that we don't post articles to our website before they appear in print. Apart from some breaking local news, most major stories don't appear on the Internet until after the press is running. Right now, our readers aren't particularly...
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NewspaperShift
Newspapers Can Do Online Video on a Modest Budget
I was as excited as anybody to be able to post video on our website. Our newspaper readers were turning more and more to their computer screen to read our news and it seemed logical that they would appreciate and enjoy seeing video enhancements for the print edition. My excitement soon turned to frustration as I started to run into hurdles.
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How Outside Firms Like TownNews.com Can Help Small Newspaper Sites
I decided early on that the best strategy for our newspaper to grow its web presence was to not to hire people, but to find other firms to partner with.
This took us from working with a guy with a server is his apartment to working with a phone company and finally a newspaper-specific host/content management system. We gave up control over many aspects of our website in order to remain flexible.
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