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<updated>2009-11-09T05:26:17Z</updated>
<title>Comments for MediaShift Looking for &apos;Embeds&apos; at Newspaper, Radio, TV</title>
<subtitle>Your guide to the digital media revolution, with host Mark Glaser.</subtitle>
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<id>tag:www.pbs.org,2008:/mediashift//4.5043</id>
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<published>2008-06-09T20:35:46Z</published>
<updated>2008-09-09T04:39:30Z</updated>
<title>MediaShift Looking for &apos;Embeds&apos; at Newspaper, Radio, TV</title>
<summary>As the redesign and revamp of the MediaShift site continues apace, I am looking for a few good folks to serve as correspondents for MediaShift, so I can get better insight into industries or worlds that I cover only  occasionally. My hope is that with a group of 10 to 15 correspondents, I&apos;ll be able to give my community of readers and contributors more food for thought and interaction.</summary>
<author>
<name>Mark Glaser</name>
<uri>http://www.pbs.org/mediashift</uri>
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<category term="Culture" />

<category term="MediaShift" />

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<![CDATA[<p><img alt="uncle sam.jpg" img class=left src="http://www.pbs.org/mediashift/files/uncle%20sam.jpg" width="200" height="219" /></p>

<p>As the redesign and revamp of the MediaShift site continues apace, I am looking for a few good folks to serve as correspondents for MediaShift, so I can get better insight into industries or worlds that I cover only  occasionally. My hope is that with a group of 10 to 15 correspondents, I'll be able to give my community of readers and contributors more food for thought and interaction.</p>

<p>One idea I am pursuing is having "embedded" bloggers who are in the midst of change at a media organization or institution. Rather than being embedded reporters in a war zone, they would be embedded bloggers in the swirl of change that is happening at a rapid pace in mainstream media outlets. Here's what I would want:</p>

<p>&gt; Honest accounts of what's going on at that workplace -- both the good and bad of technological change.</p>

<p>&gt; A buy-in from the organization itself for the embedded blogger, allowing the person to be honest in their assessment. Or, if that's not possible, then the correspondent would have to have a comfort level at writing reports anonymously.</p>

<p>&gt; Correspondents who have been in the organization for some time, so they can compare how things are with how things were.</p>

<p>&gt; Regular "change diaries" telling first-person accounts of life within a news organization as it's changing. These can be in text, video or audio -- or a combination of formats.</p>

<p>Ideally, I would like to find correspondents who are working at newspapers, TV stations, radio stations, magazines, book publishers, PR firms, Hollywood studios and music labels. I already have a journalism school student lined up to give "embedded" reports from that school.</p>

<p>I would expect the person to write about twice a month, at 800 to 1000 words per report. I am also looking for correspondents who can cover the following fields, but who don't have to be "embedded" in the industries:</p>

<p>&gt; Politics<br />
&gt; Online video<br />
&gt; Virtual worlds<br />
&gt; Mobile media<br />
&gt; Podcasting<br />
&gt; Photography<br />
&gt; Legal issues <em>[thanks to Rich, in comments]</em></p>

<p>If you are interested in becoming a MediaShift embed or correspondent, please use the <a href="http://www.pbs.org/mediashift/info/feedback.html">Feedback Form</a> on the site, which goes directly to my email in-box. Tell me why you think you'd make a good correspondent, and include a link to your blog (if you have one).</p>

<p>Any ideas or critiques on how this new feature for MediaShift would work out (or not) are welcome in the comments below.</p>]]>

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<id>tag:www.pbs.org,2008:/mediashift//4.5043-comment:111995</id>
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<title>Comment from Rich on 2008-06-10</title>
<author>
<name>Rich</name>
<uri></uri>
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One thing that isn&apos;t in your list is a legal reporter who is willing to do a roundup of litigation and lawmaking. 
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<published>2008-06-10T16:41:13Z</published>
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<id>tag:www.pbs.org,2008:/mediashift//4.5043-comment:146663</id>
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<title>Comment from Billy Hallowell on 2008-08-06</title>
<author>
<name>Billy Hallowell</name>
<uri>http://www.voterwatch.org/blog</uri>
</author>
<content type="html" xml:lang="en" xml:base="http://www.voterwatch.org/blog">
I am extremely interested in being a correspondent.  I am the director of content at VoterWatch (www.voterwatch.org/blog).

Billy Hallowell
</content>
<published>2008-08-06T18:57:44Z</published>
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<entry>
<id>tag:www.pbs.org,2008:/mediashift//4.5043-comment:161343</id>
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<title>Comment from Prince Collins on 2009-11-02</title>
<author>
<name>Prince Collins</name>
<uri></uri>
</author>
<content type="html" xml:lang="en" xml:base="">
I am a Liberian journalist. I am interested in contributing stories from West Africa especially Liberia to your institution. How do we go about doing it?

Prince Collins
Phone: +2316-518-296 
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<published>2009-11-02T13:06:17Z</published>
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