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4MR
4-Minute Roundup: #AmazonFail; Journalism Online; Ashton Kutcher Speaks!
Here's the latest 4MR audio report from MediaShift. This week I look at the controversy surrounding #AmazonFail, a protest that formed on Twitter when the giant bookseller delisted thousands of gay-themed books from its bestseller lists. Amazon eventually said it was a mistake by an employee in France, but the PR damage was done. I also look at the unveiling...
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Amazon's Fail: Not Using Social Media to React to #AmazonFail Meme
In what some initially speculated to be a homophobic new expurgation policy, Amazon.com removed hundreds of gay and lesbian themed books from its sales rating system, effectively concealing these books from online shoppers. Some titles were completely delisted from Amazon's search engine. The controversy may never have provoked such widespread media attention -- or an official company response -- if...
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