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Your Take Roundup
Call It a Syndrome or Disorder -- We Just Don't Pay Attention
I know you're in a hurry, you've got somewhere to go, someone to call, someone to email, someone to IM, something to say on your own blog. So I'll keep it short and sweet and to the point: Thanks to the new communication technologies and media delivery, our attention spans are somewhere between a gnat's and a goldfish's.
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Bomb Scare Tactics in War for Our Attention
For every tactic the world of marketing and advertising dreams up, we have a counter-technology that will block their attempts to reach us. We zap TV ads with the aid of digital video recorders such as TiVo. We subscribe to satellite radio or listen to podcasts to skip radio commercials. Our web browsers have pop-up ad blockers to put those annoying, blinking ads to rest.
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Does anyone pay attention anymore?
The TV is on. You're surfing the web. Chatting with someone on instant messaging. Your cell phone rings. The stereo is playing in the background. Our world is increasingly cluttered with media, and the Internet and technology have played key roles in making us more scattered than ever. Some people call it multi-tasking; others call it a severe case of attention deficit disorder (ADD). There's an entire school of thought devoted to the Attention Economy, the idea that marketers will have to nail and claw to get our attention. So I ask you: Does anyone pay attention anymore, or is our world becoming dangerously ADD? Do you feel like we are naturally evolving and this is just part of technology becoming more enmeshed in our lives, or that we're heading for an emotional meltdown? Share your thoughts in the comments below and I'll share the best ones in the next Your Take Roundup.
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