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AdvertisingShift
MediaBids Could Help Solve Ad Sales Process for Hyper-Local Pubs
In a recent post, I argued that the problem facing newspapers today has nothing to do with the notion that news-on-paper is not viable -- instead the problem is a broken advertising sales process. Since then I've discovered MediaBids, which seems to have a good idea for how to fix that problem. According to their website: Since its online launch...
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Rocketboom Auctions Ad to the Highest Bidder
In the beginning, when the web first became popular, everyone talked about disintermediation, the idea that the Internet would help eliminate the middleman or intermediary. You could buy books without going to a bookstore, read newspapers without going to a newsstand, and communicate with like-minded folks without going to group therapy. And that was good. And yet, book stores...
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