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5Across
5Across: Social Media Marketing 101
There's a new series of demands being made in company meetings everywhere: "What is our social media strategy? What are we doing on Facebook and Twitter? I want followers and fans, and I want them now!" But before companies large and small -- as well as non-profits and charities -- jump into social media, they need to take a deep...
more »EducationShift
Revamped Journalist's Role More About Mindset Than Multimedia Tricks
With a new Web 2.0 service apparently springing up every week, it can be bewildering for a journalist trying to remain relevant in a digital age. Too often, new technology is seen as a burden that adds to an already packed workday. But while many journalists want to embrace new ways of reaching audiences, they flounder when it comes to...
more »Digging Deeper
Will Code of Best Practices Help Video Mash-Up Artists Stay Legal?
You just created the best video mash-up ever, taking a speech given by John McCain broadcast on Fox News, remixing it with the song "Ol' Man River," and quick-cutting in clips from gangsta rappers. You upload it to YouTube and other video-sharing sites, and watch the views pile up. But have you run afoul of copyright law? Do you...
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