MarketingShift

Personal Branding Becomes a Necessity in Digital Age

by Mark Glaser

In 2007, Atlantic Media's director of digital strategy Scott Karp was named one of the 40 most influential people in publishing by Folio magazine. But Folio wasn't honoring Karp for his work at Atlantic, which publishes the Atlantic Monthly magazine, but was instead fawning over the work Karp did at his personal blog, Publishing 2.0, which covered how technology is...

• July 16, 2009
• 15 comments

EducationShift

Advice from the Pros to Journalism Graduates

by Alfred Hermida

It's an anxious time to be graduating from journalism school. The economy is in the tank and newsrooms are being decimated. But yet, it is also a great time to be a journalist, with more news and information available than ever before and more ways than ever to reach audiences. At the recent International Symposium on Online Journalism at...

• May 1, 2009
• 3 comments