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Results tagged “cause marketing”

Public Relations

Issue Advocacy on the Internet, Part 1

The Internet has been alternately characterized as participatory, conversational, and collaborative. By empowering its users to create (not just consume) content, it is by design a more democratic medium than any other. There has been plenty of discussion about how, by giving everyone a public voice, the Internet is upending conventional power dynamics and enabling a new generation of opinion...

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