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5Across
5Across: Social Media Marketing 101
There's a new series of demands being made in company meetings everywhere: "What is our social media strategy? What are we doing on Facebook and Twitter? I want followers and fans, and I want them now!" But before companies large and small -- as well as non-profits and charities -- jump into social media, they need to take a deep...
more »AdvertisingShift
8 Tips to Make Sponsored Tweets Work
If Twitter the company is not interested in putting advertising in its product right now, other companies have proven they can do it on their own. There has been an explosion of startup companies that place "sponsored tweets" into Twitter feeds and split the ad revenue with Twitterers. The first one to sell ads into Twitter feeds, Magpie, says...
more »Social Networking
How Celebrity Imposters Hurt Twitter's Credibility
By the time the news spread that the Dalai Lama had opened a Twitter account it no longer seemed such a novelty that a high profile individual would join the micro-blogging service, even if he was a divine being. The account gathered nearly 20,000 followers before Twitter pulled the plug two days later when representatives of the Tibetan leader informed...
more »Thought Leader Q&A
Public Documents + Shoe Leather Reporting = The Smoking Gun's Staying Power
In a world of social network widgets, videoblogs and Web 2.0 gewgaws, sometimes it's the simple things that work best. That's the lesson of Web 1.0 startup The Smoking Gun, a simply designed site that relies on public documents and criminal mugshots to bring in boatloads of traffic. If a prominent politician or celebrity has run afoul of the...
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