Digging Deeper

Commenters Mix Conversation, Self-Promoting Links to Defeat Filters

by Mark Glaser

There was a time not too long ago when you could spot spam comments on a blog from a mile away. There were too many links, the comment was off-topic, and they were trying to promote a pyramid scheme website. But as human and automated filters started catching problematic posters, their techniques became more sneaky. Soon, there were comments...

• August 6, 2008
• 5 comments

Digging Deeper

6 Maxims for Music Promotion in the Digital Age

by Mark Glaser

Not too long ago, there was an established route for promoting musical talent. The music would go into heavy rotation on the radio and MTV, the artist would play in a record store, and promotion might include an advertisement in a music magazine. But the old formula has been updated with the advent of digital distribution, social networking sites...

• October 4, 2007
• 8 comments