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Public Relations
In Hudson River Landing, PR Pros Were Not First Responders
In times of crisis, communications professionals have an important -- and increasingly complicated -- role to play. We used to be the first to offer public responses to catastrophes, able to develop elucidating messages before much of the news media was on the scene. Nowadays, the type of media that will report on a crisis is often as unforeseen as...
more »PoliticalShift
Obama, Congress Enlist 'Direct to Constituent' Communications
Professional communicators are paying close attention to the rise of "direct to consumer" (DTC) communications. This is a phenomenon largely enabled by the rapid proliferation and adoption of online technologies, whereby organizations can communicate directly to the public without filters or mediation from the press. Corporate blogs or advocacy groups' online "action alerts" are just a couple examples. As a...
more »Digging Deeper
The Social Press Release: Multimedia, Two-Way, Direct to the Public
Silicon Valley journalist/blogger Tom Foremski had had enough. Two years ago, he wrote a poison pen letter to the PR industry in a blog post titled Die! Press release! Die! Die! Die!, in which he exhorted publicists to break down press releases into sections, tag the information and provide links to more sources. "Press releases are nearly useless," he...
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