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Social Media
Using 'Socratic Conversation' to Unlock a Community's Insight
How can you unlock the creativity and insights of your community? Well, you can give community members a blank canvas and hope they are inspired to paint it with ideas and contributions. You can also provide them with access to experts such as journalists or external sources for chats, discussions and other interactions. Both methods have their merits, but they...
more »NewspaperShift
5 Ways a Community Manager Can Help Your Media Outlet
Recently, the New York Times appointed its first ever community manager, someone to "concentrate full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers." Of course, the New York Times is a huge operation, and has an enormous community of print and online readers/users. Do we at...
more »Embedded Report
The Big Video Debate: Rough or Slick?
Video is one of those new practices we have to get used to as newspaper journalists now working in a Web 2.0 world. One of the key issues is the quality of the video. Do we always need slick, television-style video, which require more specialized skills, or will our community accept "rougher" video, made by amateurs using less sophisticated cameras?...
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