PoliticalShift
Obama, Congress Enlist 'Direct to Constituent' Communications
Professional communicators are paying close attention to the rise of "direct to consumer" (DTC) communications. This is a phenomenon largely enabled by the rapid proliferation and adoption of online technologies, whereby organizations can communicate directly to the public without filters or mediation from the press. Corporate blogs or advocacy groups' online "action alerts" are just a couple examples. As a...
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