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4MR
4 Minute Roundup: Twitter's Real-Time Search Deals; Bloomberg Rising
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the deals Microsoft made recently with Twitter and Facebook to incorporate tweets and status updates into its Bing search engine. Google quickly announced a deal with Twitter too, but why should we care? Also, Bloomberg bought out BusinessWeek magazine, but the jewel might well be...
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4 Minute Roundup: Google Fast Flip; BusinessWeek Sale
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the latest moves by Google to make nice with online publishers. First came word the search giant was working on a micropayment solution. Then came the release of Fast Flip, a visual browsing service for news sites, with publishers splitting ad revenues with Google. Also,...
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4 Minute Roundup: TechCrunch's Twitter Docs; YouTube Profits?
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the controversy surrounding tech blog TechCrunch posting internal documents from Twitter that were obtained from a hacker stealing them. Some people defend TechCrunch as running newsworthy documents, while others think they are harming Twitter too much. I also look at possible profits coming from video...
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4 Minute Roundup: Kindle DX; Google vs. Newspapers
Here's the latest 4MR audio report from MediaShift. This week I look at the unveiling of the new wide-screen Kindle DX aimed at newspaper, magazine and college textbook readers. Will people pay $489 for it? Plus, I look at the AP and News Corp.'s moves against Google, with the AP playing hardball for running content in Google News. Meanwhile, Google...
more »MusicShift
How Bands Can Avoid Making 7 Big SEO Mistakes
There is an entire school of thought, as well as a sizable industry, dedicated to the optimization of websites to show up higher in Google search rankings. Search engine optimization (SEO) techniques vary from simple content changes to tricks that game Google's system, referred to as "black hat" SEO. Optimization can be a complex topic -- read Mark Glaser's article...
more »AdvertisingShift
MediaBids Could Help Solve Ad Sales Process for Hyper-Local Pubs
In a recent post, I argued that the problem facing newspapers today has nothing to do with the notion that news-on-paper is not viable -- instead the problem is a broken advertising sales process. Since then I've discovered MediaBids, which seems to have a good idea for how to fix that problem. According to their website: Since its online launch...
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4-Minute Roundup: All Things Twitter!
Here's the latest 4MR audio report from MediaShift. This week is a special edition devoted almost entirely to Twitter. I talk about the huge popularity of Twitter now -- with 9.8 million unique visitors to its website alone in February, according to comScore -- and how the startup is now bringing in revenues thanks to a deal with Federated Media...
more »Weblogs
Can Technorati Beat Google at Blog Search?
"It doesn't matter what Internet business you're in," Richard Jalichandra, the CEO of blog search engine Technorati told me recently. "You're either going to have direct or indirect competition with Google and that's just the way it is...[Google is] not the 800 pound gorilla, it's the 80,000 pound gorilla." But unlike most competitors to Google, Technorati still seems to have...
more »Digging Deeper
Video Report from the Czech Online Media World
A funny thing happened on my way to Eastern Europe last week. I sent out a Twitter message saying I was heading to Prague and Berlin and wondered if there were any bloggers or online media people I could meet. I got a reply from Robert Cox of the Media Bloggers Association (MBA), telling me that Radim Hasalik in Prague...
more »Embedded Report
How Newspapers Can Increase Their Google Juice
There isn't much difference between what appears in a small newspaper's print edition and online. Many photographs make it online that don't make it to print, and the AP stories are usually a widget feed from the AP. However, in order to maximize search engine traffic and the reader's satisfaction, newspapers need to rethink their approach to online content. Online...
more »World View
Google Blocks Chrome Browser Use in Syria, Iran
Recently, I learned from Joshua Landis' Syria Comment, my main source for news and analysis concerning Lebanon's eastern neighbor, that Google has blocked the use of its new web browser, Chrome, in Syria. A quick Google search turned up a post by Syrian blogger Yaser Sadeq with an account of his abortive attempt to take the new browser for a...
more »Digging Deeper
9 Tips to Improve Search Engine Optimization (SEO)
With search engines ranking as a top traffic driver for many blogs and content sites, optimizing a site for search engine exposure is an increasingly critical component of any online marketing effort. Search engine optimization, or "SEO," means using technical and not-so-technical techniques to make sure that people searching for topics you write about will find your site. Over...
more »Your Take
Are Google and online advertising vulnerable to a recession?
As the U.S. moves into a possible economic slowdown, partially caused by the subprime mortgage meltdown, the question is whether the pain will spread to online advertising. Online ads have been booming since the dot-com bust ended around 2003, with 20%+ growth every year. When recession questions arose recently, many analysts believed online advertising would remain "recession-proof" because it's relatively...
more »Jennifer Woodard Maderazo
How Google, Wikipedia Have Changed Our Lives -- For Better and Worse
A lecturer in the U.K. made headlines this month when she banned her students from using Wikipedia and Google for research assignments in her classes. The professor, Dr. Tara Brabazon, said that students "don't come to university to learn how to Google." I'm sure they don't, but I can imagine the fear that the ban struck in the hearts...
more »Digging Deeper
When Will Google's 'Big Project' YouTube Bring in Profits?
In its brief 22-month history, video-sharing site YouTube has become a cultural phenomenon. The Iraq War has been called the "YouTube War" because of the videos that are regularly uploaded by soldiers and insurgents. The upcoming U.S. presidential race has been called the "YouTube Election" with its own "YouTube Debates" thanks to the questions for candidates uploaded by the...
more »Your Take
What do you think about comments on Google News stories?
Google News announced it would start experimenting with a new feature that allows the sources in articles it aggregates to write comments, extending the smallish quotes that usually run with stories with more context and details. On the face, it sounds like a good idea, as anything that will provide more depth to journalism should be applauded. However, there's been...
more »Digging Deeper
'Frienemy' Google Not a Threat (Yet) to Traditional Ad Sales
If you browse through Google's job openings, the dozens of advertising sales positions -- from account manager of Print Ads in Chicago to account manager of Google Television in New York -- you'd think Google was a major media conglomerate that owned TV stations and newspapers. Instead, Google has been trying to take its automated online system for selling...
more »Legal Drama
Viacom, YouTube Legal Tiff Irrelevant in End
Judging by the sturm und drang roiling the blogosphere and media circles, you'd think that Viacom's $1 billion lawsuit against Google's YouTube is the epic confrontation of old media vs. new, of suits vs. hipsters, of DRM vs. free love, of greed vs. good. It may well be all those things, but it will not change the basic fact...
more »Digging Deeper
Google Search Snafu Can Have Huge Impact on Niche Blogs
Dear Google,
What happened? Where's the love? You used to bring me flowers, you used to sing me love songs. You used to bring me traffic, at any rate...
Google, baby. Let me back in. Me and my pretty dumb things are shivering out here in the digital ether with no one but Ask.com and Yahoo to keep us warm. We need you honey. We miss you and the 500+ visitors a day you used to send to us. We're lonely. Please, Google. Don't be evil.
kissykiss,
chelsea girl
Online Video
Google Spends $1.65 Billion for YouTube
It's deja vu all over again as an unprofibable Internet startup, barely 19 months old, was bought for $1.65 billion yesterday. But the startup in question, video-sharing phenomenon YouTube, is not just any startup looking to cash in on hype. YouTube is the eyeball catcher of all eyeball catchers, racking up 100 million-plus videos watched per day, and has become a brand that has broken through to the mainstream, to the non-technical masses, to our grandparents and little kids.
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