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Public Relations
Issue Advocacy on the Internet, Part 2
On May 7, I published an introduction to issue advocacy on the Internet, which looked at three opportunities and three challenges to communicators who hope to take their advocacy campaign online. Online content, I pointed out, is interactive (as opposed to merely informational), syndicatable (as opposed to confined or static) and permanent (as opposed to fleeting or disposable). These three...
more »Jennifer Woodard Maderazo
Orkut, Friendster Get Second Chance Overseas
What do Brazilian and Indian Internet users have in common? A favorite social networking site called Orkut, a Google web property which, when it was launched in 2004 was meant to put its parent company on the social networking map in the U.S. Orkut may not have taken off stateside, but it has exploded in these two countries, and...
more »Jennifer Woodard Maderazo
Reporting from Afar Might Work, But Not for Local News
While much has been made of the outsourcing of American jobs to foreign countries, until recently the field of journalism had remained largely untouched. Earlier this month local news website Pasadena Now announced its decision to outsource work to India, specifically reporting of City Council meetings. The site's owner, James Macpherson, said the meetings are streamed on the Internet,...
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