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4MR
4 Minute Roundup: FTC's Blogger Rules; Charging for iPhone Apps
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the new FTC rules for blogger disclosure, when they are reviewing a product or service. They are now required to disclose if they are being paid by the company or if they get a freebie. And what's up with all the new paid news apps...
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Can Memberships, Clubs, Cruises Keep Media Companies Afloat?
Late last month, an ad for a new job appeared on the Guardian's careers website. The position for "General Manager - Guardian Club" was notable because it signaled an important initiative at the paper in the form of a new entity, the Guardian Club. "The club will make our most committed readers/users feel they are genuinely part of our organization...
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4 Minute Roundup: Michael Jackson's Death Rocks Web; Guardian Crowdsources
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the way Michael Jackson's death yesterday played out online, going from TMZ to Twitter to the LA Times blog. Yesterday was a record traffic day for Yahoo, and Google News reacted like it was under a hack attack from the huge jump in search queries...
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