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Thought Leader Q&A
Locative Media Project Aims to Collect Stories of Atlanta
The technology and journalism fields have long been dominated by men, especially in the upper management of big companies. But the J-Lab and McCormick Foundation want to shine the light on new ideas from women who work at mainstream media outlets but want to start something up on the side. That's why they started giving out grants in their...
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Learning the Limits of Locative Media
Once our "LoJo team" finalized our locative story idea, we had to decide which format and technology worked best. We debated the advantages of driving tours versus walking tours. Driving tours are particularly attractive when tour locations are miles apart, which is the case with some of Chicago's planned Olympic venues. But a driving tour would limit our story to people with cars and to locations with available parking. We ultimately decided on a hybrid driving and walking tour.
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Medill Students Use 'Locative Media' for Mobile Storytelling
If you've ever been on an audio tour of a museum or tooled around with an interactive map, you've experienced "locative media." Reliant on numerous emerging mobile and location-based technologies (from GPS-enabled mobile phones to Google Maps-based applications), locative storytelling provides multimedia content that enhances a user's connection to a given place.
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