MarketingShift

Transparency as a PR Principle, Not a Tactic

by Mark Hannah

We used to say in my profession -- public relations -- that you shouldn't say or write anything that you wouldn't want to turn up on the front page of the New York Times. Now what I like to tell clients instead is: You shouldn't say or write anything that you wouldn't want to turn up in Google search results....

• January 7, 2009
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