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Embedded Report
Wikis Still Slow to Catch on Internally, Externally
Our newsroom at Mediafin is transforming into an integrated multimedia operation. To prepare for this, we recently decided to create two wikis to stimulate talk and facilitate media training programs. At the same time we also created another wiki to encourage discussion amongst our readers. In this very early phase of the experiments, I learned that wikis are still an...
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FriendFeed Widget Motivates Reporters to Use Social Media
Blogs should be conversations. At least, that is how we think about blogging at Mediafin, Belgium's leading publisher of business newspapers and websites. This last week, I have been busy reorganizing our major financial blog, Bear&Bull, adding FriendFeed widgets in hopes of encouraging more audience interaction. The results have been surprising -- although the audience has been slow to react,...
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How Synchronous Communication Helped Engage Our Community
Most forums and websites are "asynchronous media" -- meaning that the people you see participating in an online conversation aren't all necessarily online at the same time. One person posts a comment in a forum on Monday, a second poster might reply on Tuesday, the original poster returns again on Thursday, and so on. People move at their own...
more »NewspaperShift
Walls Tumble Down as Mediafin Integrates Print, Online Newsrooms
The company where I work is well-known in Belgium for its print publications. Mediafin is the publisher behind the Dutch language business daily De Tijd and its Francophone counterpart L'Echo. But in recent years, the company's Internet sites have grown to rival the popularity of its print editions. In July, Mediafin websites reached a new high of an estimated 160,000 unique visitors on one single day, an amount roughly equivalent to the average number of readers per day. But even as online journalism continues to reach more and more readers, journalists themselves continue to balk at putting their work online.
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