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Your Take
How are you experiencing the Olympics -- TV, streaming video, mobile?
This is my first time using Seesmic to ask a Your Take question on MediaShift. You can answer either via Seesmic videos or via text in the comments below. NBC announced that its Olympics coverage would be a big laboratory for multi-platform media, giving people thousands of hours of the Games on various TV channels, streaming video online, and...
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NBC's Penguin Story Goes from Web to 'Nightly News'
It was a seemingly prosaic moment at the end of the "Weekend NBC Nightly News" program Saturday, July 5: Lester Holt wrapped up the show with one of those ever-popular cute animal stories. The piece was about a baby penguin rejected by its mother and now being raised by a zoo worker in Boston. But there was a lot more to this story than met the eye, as Holt hinted at with his introduction: "It's a story we first reported on our website. It got a lot of traffic there, so much in fact that we thought maybe we'd air it right here. So here's NBC's Clare Duffy with our report."
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