Thought Leader Q&A
Nettwerk CEO Terry McBride Puts Fans in Charge of Bands
The people formerly known as the audience (TPFKATA) are doing more than just fact-checking newspaper stories, time-shifting TV shows and capturing breaking news on their cameraphones. They are also helping run their favorite bands, designing and voting on concert T-shirts, mixing studio albums and even voting on which cities should be included in a band's tour. At the vanguard of...
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