Thought Leader Q&A

Edelman's Steve Rubel Switches from Blog to Lifestream

by Mark Glaser

I spoke with Rubel a couple months ago when he was visiting San Francisco for the Ad:tech conference. We met at B Restaurant near Moscone Center and I interviewed him with my Flip camera. We talked about his balancing act as a blogger/journalist/PR person, how PR is shifting with the advent of social media, and what lessons Edelman and Edelman's client Wal-Mart have learned from previous missteps online.

• July 2, 2009
• 3 comments

MarketingShift

Transparency as a PR Principle, Not a Tactic

by Mark Hannah

We used to say in my profession -- public relations -- that you shouldn't say or write anything that you wouldn't want to turn up on the front page of the New York Times. Now what I like to tell clients instead is: You shouldn't say or write anything that you wouldn't want to turn up in Google search results....

• January 7, 2009
• 9 comments