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MarketingShift
Personal Branding Becomes a Necessity in Digital Age
In 2007, Atlantic Media's director of digital strategy Scott Karp was named one of the 40 most influential people in publishing by Folio magazine. But Folio wasn't honoring Karp for his work at Atlantic, which publishes the Atlantic Monthly magazine, but was instead fawning over the work Karp did at his personal blog, Publishing 2.0, which covered how technology is...
more »NewspaperShift
How Print Publications Can Help Hyper-Local Sites
The New York Times is going into the hyper-local news business, as reported by Zachary Seward at the NiemanJournalismLab. It is just one example of hyper-local -- also called community journalism, beat reporting, or representative journalism -- in action. Other instances include Kennesee State university Professor Leonard Witt's Representative Journalism in Georgia and community news site Patch.com. It's not clear...
more »BookShift
5 Great Services for Self-Publishing Your Book
In past posts, we've looked at some of the questions a new writer should keep in mind when considering whether to self-publish her opus. But let's say that an author has made up her mind that pushing ahead without a traditional publisher is the way to go. With the rise of new print-on-demand (POD) technology, literally dozens of self-publishing companies,...
more »Guides
E-books are electronic books, or books you can read on your computer or on handheld devices such as e-readers or smartphones. The first e-book was likely created by Michael Hart at the University of Illinois in 1971, when he typed in the text of the U.S. Declaration of Independence onto an early version of the Internet. Hart founded the Gutenberg Project, an online collection of e-books that are taken from public domain books.
more »MagazineShift
Pulp Magazines Struggle to Survive in Wired World
Every year Locus Magazine, "The Magazine Of The Science Fiction & Fantasy Field," publishes a year-in-review of the genre. This summation always includes a rundown of the circulation of the remaining speculative fiction magazines, sometimes referred to as the "pulps" because of the cheap wood pulp paper on which they used to be printed. In their heyday there were dozens...
more »BookShift
6 Ways Authors Can Succeed by Self-Publishing Books
When most authors write a book, they go the traditional route: pitch it to publishers, wait months for a reply, shop it around, wait some more, go through rewrite, and wait some more... But when blogger Sramana Mitra partnered with Amazon's BookSurge to self-publish her new book, she was taking a different route. For a book about web technology and...
more »Legal Drama
Court Rules Print-on-Demand Service Not Liable for Defamation
Book publishers can be sued if they publish a book full of libelous statements because, the reasoning goes, a publisher should know what it prints. The publisher reviews the manuscript, edits and proofreads it, and distributes the finished book to retailers. It is involved in every part of the process. But the Internet has given rise to a new...
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