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4MR
4 Minute Roundup: Microsoft-Yahoo Search Deal; Chris Anderson Goes 'News'-Free
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the recent complex search deal between Microsoft and Yahoo, with Microsoft's Bing search engine to run queries on Yahoo, and Yahoo getting 88% of revenues. Plus, Wired editor Chris Anderson recently got in trouble with an interview he gave to Der Spiegel, saying he no...
more »Legal Drama
Changing the Law to Save Newspapers: Some Modest Proposals
As newsroom staffs continue to shrink and newspapers go out of business at an alarming rate, the difficulty newspapers have experienced in gaining economic traction online has been blamed on blogs and websites that link to content on newspaper sites. According to some, this kind of "free riding" is responsible at least in part for the distress in which newspapers...
more »Digging Deeper
9 Tips to Improve Search Engine Optimization (SEO)
With search engines ranking as a top traffic driver for many blogs and content sites, optimizing a site for search engine exposure is an increasingly critical component of any online marketing effort. Search engine optimization, or "SEO," means using technical and not-so-technical techniques to make sure that people searching for topics you write about will find your site. Over...
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