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Philosophy
The Right Way For Media Companies to Create Social Media Policies
Swimming in the roiling sea of online journalism, increasing numbers of newsrooms have decided to take up the challenge of articulating editorial policies for social media. Over the past year, news organizations from the Wall Street Journal and the New York Times to the BBC have issued protocols for staff on Facebook, Twitter, and personal blogs and websites. Recently, the...
more »Public Relations
Issue Advocacy on the Internet, Part 2
On May 7, I published an introduction to issue advocacy on the Internet, which looked at three opportunities and three challenges to communicators who hope to take their advocacy campaign online. Online content, I pointed out, is interactive (as opposed to merely informational), syndicatable (as opposed to confined or static) and permanent (as opposed to fleeting or disposable). These three...
more »Public Relations
Issue Advocacy on the Internet, Part 1
The Internet has been alternately characterized as participatory, conversational, and collaborative. By empowering its users to create (not just consume) content, it is by design a more democratic medium than any other. There has been plenty of discussion about how, by giving everyone a public voice, the Internet is upending conventional power dynamics and enabling a new generation of opinion...
more »Public Relations
Amazon's Fail: Not Using Social Media to React to #AmazonFail Meme
In what some initially speculated to be a homophobic new expurgation policy, Amazon.com removed hundreds of gay and lesbian themed books from its sales rating system, effectively concealing these books from online shoppers. Some titles were completely delisted from Amazon's search engine. The controversy may never have provoked such widespread media attention -- or an official company response -- if...
more »EducationShift
How to Teach Yourself About Social Media When J-Schools Fail
Journalism is changing rapidly due to social media, and these changes can be bewildering as people wonder how to keep up. I recently gave a social media workshop for journalism students, and I soon realized that many students were still unaware of social media other than Facebook. They were shocked to hear about feed readers, blogs, or micro-blogging and asked...
more »EducationShift
Turning a College Lecture into a Conversation with CoverItLive
Journalists who also teach will know that one of the challenges of teaching a large, undergraduate class is the sheer number of students. It can be hard to foster a discussion in a lecture hall, where many students may be too intimidated to speak up. So instead the lesson often becomes a lecture, as the professor stands up in front...
more »PoliticalShift
How Obama Inspired Israeli Politicians' Online Campaigns
Just as television changed the way political campaigns were run in the 1960s, the Internet has changed the way political campaigns are run in the 2000s. Upwards of 70 million people watched the more aesthetically-pleasing JFK debating the more radio-suited Nixon on the tube in 1960. Nearly 50 years later, the YouTube debates of 2008 allowed people to ask their...
more »EducationShift
Budding Journalists Use Twitter, Blogs to Open Doors
One of my students landed her first A1 story on Monday. Amanda Ash's story on auditions for the sequel to the teen vampire blockbuster "Twilight" was splashed across the front page of the Vancouver Sun. But she first alerted me, and her 130 other followers on Twitter, to the tears and tantrums at the event on Sunday evening when it...
more »Embeds
7 Ways To Keep Costs Low, Content Fresh Using Social Media
Life is tough for the newspaper industry these days, and survival is not assured. Whatever strategy a newspaper takes, one thing is for sure: They need to keep costs low. Yet newspapers still need to compile compelling content that can engage their reading communities. Social media can help a great deal in solving this problem. Here are seven attention points...
more »Social Media
Journalists Still a-Twitter About Social Media
Journalists are obsessed with Twitter. Obsessed. They use it, talk about it, analyze it, deconstruct it, reconstruct it, love it, hate it, capitalize on it, become experts on it, monetize it, argue about it, and become micro-famous on it. They are mesmerized with what it is and they are as giddy as Tom Cruise on Oprah just thinking about what...
more »Media Usage
How Forwarded Email Jokes, Hoaxes Evolved with Social Media
When I first ventured online in the late '90s, my in-box was constantly flooded with email forwards. Friends and co-workers alike tossed around lists of jokes, hoaxes and cautionary urban legends, pleas about a dying child in Idaho that needed your prayers or horror stories about human fingers discovered in fast food hamburgers. Today it seems that there are fewer...
more »Education
Experimentation (Not Stagnation) Should Flourish at J-Schools
Some journalism academics may be even more scared of new technology and more resistant to change than the worst print "dinosaurs" working in media today. But Web 2.0 has made getting online so simple that there are no more excuses for being disconnected. While some reporters see journalism education as a potential refuge from the rapid pace of change in...
more »Embedded Report
Wikis Still Slow to Catch on Internally, Externally
Our newsroom at Mediafin is transforming into an integrated multimedia operation. To prepare for this, we recently decided to create two wikis to stimulate talk and facilitate media training programs. At the same time we also created another wiki to encourage discussion amongst our readers. In this very early phase of the experiments, I learned that wikis are still an...
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