Thought Leader Q&A

Edelman's Steve Rubel Switches from Blog to Lifestream

by Mark Glaser

I spoke with Rubel a couple months ago when he was visiting San Francisco for the Ad:tech conference. We met at B Restaurant near Moscone Center and I interviewed him with my Flip camera. We talked about his balancing act as a blogger/journalist/PR person, how PR is shifting with the advent of social media, and what lessons Edelman and Edelman's client Wal-Mart have learned from previous missteps online.

• July 2, 2009
• 3 comments

4MR

4 Minute Roundup: Pirate Bay Case; Oprah-geddon on Twitter

by Mark Glaser

Here's the latest 4MR audio report from MediaShift. This week I look at the recent ruling in the Pirate Bay case, where four men at the file-sharing site were found guilty and sentenced to a year in prison -- but are asking for a retrial due to a conflict of interest by the judge. I also mention @Oprah's entry to...

• April 24, 2009
• 5 comments