Embedded Report
How Outside Firms Like TownNews.com Can Help Small Newspaper Sites
I decided early on that the best strategy for our newspaper to grow its web presence was to not to hire people, but to find other firms to partner with.
This took us from working with a guy with a server is his apartment to working with a phone company and finally a newspaper-specific host/content management system. We gave up control over many aspects of our website in order to remain flexible.
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