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5Across
Everywhere you look there are dark signs for newspapers: bankruptcies, less print editions, the threat of closings in San Francisco and Boston, layoffs and pay cuts. But the journalism of newspapers will live on in digital form online. How will this after-life look? We brought together five people for the latest episode of 5Across who are working for newspapers...
more »Digging Deeper
The Problem with Web Measurement, Part 2
With all the web traffic numbers and metrics floating around -- page views, unique visitors, time spent, sessions -- it's a wonder that anyone can agree to a simple advertising sale on a website. Complicating matters is that the advertising world is used to traditional measurement services such as Nielsen's TV ratings that rely on usage by controlled panels of people. Online, those panel-based services can rarely gauge traffic on sites with less than 500,000 unique visitors per month.
more »Your Take
What services do you trust for measuring web traffic to your site?
I've been engrossed in the topic of web measurement the past couple weeks, with a two-part series here at MediaShift. In the first part, I wondered why the web, which is supposed to be the most measurable medium ever (putting TV and radio audience measurement to shame), is still so inconsistent with so few standards in place. If you write...
more »Digging Deeper
The Problem with Web Measurement, Part 1
On April 19, 2007, the new CEO of the Interactive Advertising Bureau (IAB), Randall Rothenberg, sent a scathing open letter to the heads of the major web measurement firms, comScore and Nielsen//NetRatings, complaining that they better get their act together: Imagine my surprise when I came to the IAB and discovered that the main audience measurement companies are still...
more »Digging Deeper
Your Guide to Online Advertising
The term online advertising refers to ads that are served via the Internet. Early online ads ran on dial-up services such as Prodigy, eventually coming to the World Wide Web in the mid-'90s as banner ads or graphical pictures embedded onto sites such as the Global Network Navigator (GNN) and HotWired. Rick Boyce, the director of business development at HotWired (the online arm of Wired magazine) at the time, helped push through the first banner ad campaigns in 1994, including the AT&T banner ad pictured here.
more »Digging Deeper
Nielsen BuzzMetrics Tries to Measure Buzz in Social Media
Last year was a watershed for social media, with millions of people creating and sharing their own media on sites such as MySpace, YouTube, and Flickr and turning away from traditional one-way media such as TV, radio and newspapers. But for the proprietors of these new media sites, there's one very big problem: How do you make money off that popularity?
more »MarketingShift
'YouTube,' 'Iraq Videos' Searches Lead to MediaShift
Back in January, not long after I launched the MediaShift blog, I wrote a blog post about soldiers in Iraq uploading their videos to YouTube. When I made that post, I included a screen shot from one of the videos, which I casually titled "YouTube soldier." Now, nearly 11 months later, that picture is bringing in the most referred traffic to my blog.
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