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PoliticalShift
10 Projects that Help Citizens Become Government Watchdogs
With the 2010 U.S. elections coming into view, many people are looking for more information about the people running for office -- and the individuals and organizations funding these candidates. Fortunately, there are dozens of initiatives that mine and share the data that influence policy and policy-makers. Many are funded by The Sunlight Foundation, which aims to use "the revolutionary...
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4 Minute Roundup: FTC's Blogger Rules; Charging for iPhone Apps
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the new FTC rules for blogger disclosure, when they are reviewing a product or service. They are now required to disclose if they are being paid by the company or if they get a freebie. And what's up with all the new paid news apps...
more »MarketingShift
'Cluetrain Manifesto' Still Relevant 10 Years Later
When The Cluetrain Manifesto appeared on the web in 1999, neither its supporters nor its authors believed it was trying to say anything particularly new. Rather, the 95 theses and the following chapters -- written in almost a stream of consciousness, psychoanalytic style befitting of something labeled a "manifesto" -- were thought to merely point out the obvious to the...
more »MarketingShift
Transparency as a PR Principle, Not a Tactic
We used to say in my profession -- public relations -- that you shouldn't say or write anything that you wouldn't want to turn up on the front page of the New York Times. Now what I like to tell clients instead is: You shouldn't say or write anything that you wouldn't want to turn up in Google search results....
more »MarketingShift
Transparency as a PR Principle, Not a Tactic
We used to say in my profession -- public relations -- that you shouldn't say or write anything that you wouldn't want to turn up on the front page of the New York Times. Now what I like to tell clients instead is: You shouldn't say or write anything that you wouldn't want to turn up in Google search results....
more »PoliticalShift
Transparency Key to Constructive Partisanship
Among the oddities of the Federal Funding Accountability and Transparency Act effort was that many of the major advocates -- who spanned the political spectrum from left to right -- had never worked together and did not meet in person until the day President Bush signed the measure into law.
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