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5Across
5Across: Social Media Marketing 101
There's a new series of demands being made in company meetings everywhere: "What is our social media strategy? What are we doing on Facebook and Twitter? I want followers and fans, and I want them now!" But before companies large and small -- as well as non-profits and charities -- jump into social media, they need to take a deep...
more »Social Media
Profiles in Courage: Social Media Editors at Big Media Outlets
During a recent trip to see an editor I work with at The Globe and Mail, a national newspaper in Canada, I passed by the newspaper's cafeteria. My editor looked in and pointed at a man who was sitting with his back to us. "There's Mathew Ingram, doing his office hours," he told me. Ingram is the Globe and Mail's...
more »4MR
4 Minute Roundup: Murdoch-Google Spat; Ft. Hood Shooting on Twitter
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at recent comments by News Corp. honcho Rupert Murdoch about taking his content out of Google searches, and how many people reacted to it. Plus, many news organizations made Twitter Lists to cover the Ft. Hood shooting, but the Austin American-Statesman had an excellent Twitter feed...
more »Social Networking
Media140 Brings Old and New Media Together, With Explosive Results
Over 300 people gathered under the Media140 banner in a concert hall at Australia's national public broadcaster ABC in Sydney last week to consider the future of journalism in the social media age. Media140 is a newly formed global collaboration of journalists, academics and social media practitioners that is staging conferences around the world. The goal is to examine the...
more »Digging Deeper
@FakeAPStylebook Editors Explain Their Overnight Success on Twitter
For anyone who has suffered through reading the entire AP Stylebook for a journalism class, there's a cathartic release when reading the dry wit of the @FakeAPStylebook feed on Twitter. It combines parody of the journalism usage bible with funny repartee and the absurd. That mix has brought amazing success to the people behind the feed: more than 40,000 followers...
more »4MR
4 Minute Roundup: Scoble on Twitter Lists; Time, Newsweek Hurting
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at Twitter Lists and how they allow people to group the people they follow on Twitter. Some say they might replace RSS feed readers. Robert Scoble answers Just One Question about how Twitter Lists have changed his life. Plus, magazines are hurting once again, with Time...
more »4MR
4 Minute Roundup: Twitter's Real-Time Search Deals; Bloomberg Rising
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the deals Microsoft made recently with Twitter and Facebook to incorporate tweets and status updates into its Bing search engine. Google quickly announced a deal with Twitter too, but why should we care? Also, Bloomberg bought out BusinessWeek magazine, but the jewel might well be...
more »AdvertisingShift
8 Tips to Make Sponsored Tweets Work
If Twitter the company is not interested in putting advertising in its product right now, other companies have proven they can do it on their own. There has been an explosion of startup companies that place "sponsored tweets" into Twitter feeds and split the ad revenue with Twitterers. The first one to sell ads into Twitter feeds, Magpie, says...
more »PoliticalShift
Local Politicians Use Social Media to Connect with Voters
When television cameras panned across the room full of senators and representatives during the recent presidential address to a joint session of Congress, the audience at home caught a glimpse of several political leaders tweeting away on their BlackBerry phones. At the national level, social media has been embraced by many politicians. Even the White House has a Twitter account...
more »Legal Drama
Was Twitter Document Theft, and Publication by TechCrunch, Legal?
In June of this year, the personal email account of a Twitter employee was accessed, apparently as a result of an insecure password. By Twitter's own account, the unauthorized access to that account was the first in a series of actions that ultimately gained the hacker (who calls himself "Hacker Croll") access to Twitter corporate documents that were maintained...
more »4MR
4 Minute Roundup: EveryBlock Sale to MSNBC.com; Report from Gnomedex
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the recent sale of micro-local data site EveryBlock to MSNBC.com and the issue of its open source code. Plus, Washington Post announced it would discontinue hyper-local site LoudonExtra.com. I also have a special report from tech conference Gnomedex, where UW teacher Kathy Gill is teaching...
more »4MR
4 Minute Roundup: Facebook Takes on Twitter; iPhone Backlash
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at all the recent moves Facebook has made to take on Twitter, including revamping its search, coming out with slimmed-down "Facebook Lite" and buying out FriendFeed. Plus, various high-profile tech pundits have come out against the iPhone after Apple rejected Google Voice from its App Store....
more »PoliticalShift
How U.S. Departments of Defense and State Differ in Social Media Approach
The Defense Department's new head of public affairs says there is no more powerful communication tool in reaching supporters and critics alike then with a personally delivered message. What's the suggestion? Social media technologies like Facebook, MySpace and Twitter must be thoroughly engaged by civilian and military personnel at DoD in a new era of personal communication. That's what Price...
more »Social Media
URL Shorteners Help Track Links, Take Heat for Framing
If there's any doubt that an online titan can be easily overthrown, look no further than the URL shortener Tinyurl.com. For years, it was the most popular of its kind and the dominant (and default) URL shortener for Twitter. Then a few months ago I began to notice that it had all but disappeared from my own Twitter feed. With...
more »TVShift
Blogs, Twitter Become Force at TV Critics Press Tour
In January 2006 when I launched MediaShift, I sat on a panel at the TV Critics Association (TCA) press tour in Pasadena, Calif., and saw an audience of aging TV critics working at newspapers, largely keeping notes on pen and paper, writing up stories that would run weeks and months later in print. When I returned to the press tour...
more »PoliticalShift
The Highs (and Lows) of Public Officials on Twitter
Are high profile public officials using Twitter as a noble tool to bypass the proverbial "mainstream media filter" and communicate directly with constituencies? Or do they just see it as yet one more wall in the online echo chamber, something merely to influence and/or amplify mainstream media stories? The answer probably lies somewhere in between as I found from examining...
more »4MR
4 Minute Roundup: TechCrunch's Twitter Docs; YouTube Profits?
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the controversy surrounding tech blog TechCrunch posting internal documents from Twitter that were obtained from a hacker stealing them. Some people defend TechCrunch as running newsworthy documents, while others think they are harming Twitter too much. I also look at possible profits coming from video...
more »4MR
4 Minute Roundup: Michael Jackson's Death Rocks Web; Guardian Crowdsources
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the way Michael Jackson's death yesterday played out online, going from TMZ to Twitter to the LA Times blog. Yesterday was a record traffic day for Yahoo, and Google News reacted like it was under a hack attack from the huge jump in search queries...
more »World View
How Will Iranian Protests Change Twitter?
There's been much ado about Twitter's role in the political protests in Iran, and for good reason. With the Iranian government expelling foreign journalists, outlets like CNN scrambled to uncover sources where they could. They found these sources among the din of unverifiable messages surfacing on Twitter. It's been fun reading mainstream media accounts of how Twitter is, in a...
more »Guides
Your Guide to Iran Election News Online
From time to time, I'll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I've already covered Twitter, citizen journalism, alternative models for newspapers and other topics. This week I'll look at Iran election news online. Background...
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