|
Public Relations
How PR People Can Tactfully Locate, Pitch Influential Bloggers
Many PR agencies are hesitant to issue any guarantees on whether a particular piece of content or advertisement will "go viral," leading millions of users to toss it around through their various social media platforms. One way that they try to achieve this is by approaching the people often most responsible for the viral spread of content online -- big-name...
more »Your Take
Wal-Mart 'Flogs' Par for the PR Course
All blogs are not created equal, and many of them are not transparent in their athenticity either. Sometimes we are hoodwinked, we want to believe, but we are deceived by what have become known as "flogs" or fake blogs, bought and paid for by someone else. In the case of our hot topic of the week, it's Edelman PR creating multiple flogs to tout Wal-Mart, including Wal-Marting Across America wherein our two heroes traipse around the country in a RV in praise of Wal-Mart. Surprise, surprise, their trip was funded by Edelman on behalf of Wal-Mart.
more »
