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MarketingShift
'Cluetrain Manifesto' Still Relevant 10 Years Later
When The Cluetrain Manifesto appeared on the web in 1999, neither its supporters nor its authors believed it was trying to say anything particularly new. Rather, the 95 theses and the following chapters -- written in almost a stream of consciousness, psychoanalytic style befitting of something labeled a "manifesto" -- were thought to merely point out the obvious to the...
more »Education
Experimentation (Not Stagnation) Should Flourish at J-Schools
Some journalism academics may be even more scared of new technology and more resistant to change than the worst print "dinosaurs" working in media today. But Web 2.0 has made getting online so simple that there are no more excuses for being disconnected. While some reporters see journalism education as a potential refuge from the rapid pace of change in...
more »PoliticalShift
Government 2.0: How Social Media Could Transform Gov PR
It's easy to see governments as nameless, faceless monoliths, something impersonal or, even worse, untrustworthy. Much of that is because government culture remains steeped in traditional ideas about public relations and outreach work, notions that have become archaic in an Internet-enabled, hyper-connected world. Just as private companies are learning to embrace social media to manage brand reputations, governments must adapt...
more »Social Networking
Africa's Social Media Conundrum
"Web 2.0 [is] a venture capitalist's paradise where investors pocket the value produced by unpaid users, ride on the technical innovations of the free software movement and kill off the decentralizing potential of peer-to-peer production."
more »Wikis
How to Be a Model Wikipedia Contributor
Wikipedia -- like Google or CNN -- is a name we recognize immediately when mentioned in conversation. The collaborative online encyclopedia currently ranks 8th on the Alexa list of top web destinations. Ask anyone sitting in front of a computer to find information for you on any topic. While most might turn first to Google, many others will turn...
more »Jennifer Woodard Maderazo
Business Crowd Considers Web Users in Third Person
SAN FRANCISCO -- Anyone tired of Web 2.0 topics and discussion, and the current venture-capital-fueled hype, would have been advised to stay far away from the Supernova conference here. The conference site bills it as "the only event that assembles the most compelling people and companies from the converging worlds of computing, telecom, and digital media to put decentralization...
more »Open Source Reporting
Bloggers Gauge Web 2.0 Features for Newspaper Sites Around World
So this is how open source reporting works. On August 1, The Bivings Group released a research report of how the Top 100 U.S. newspaper websites were implementing features such as blogs, podcasts and social bookmarking. (I summarized the findings here.) By August 10, three bloggers located outside the U.S. took it upon themselves to do a similar study of their own country's top newspaper sites to see how they stacked up to their American counterparts. And one German blogger set up a wiki to track results for German newspaper sites.
more »Digging Deeper
Should Community-Edited News Sites Pay Top Editors?
If there is one push-and-pull balancing act that defines news in the age of Web 2.0, it's the question of how much power to give the audience, the masses, the collective mind, and how much control remains centralized. That balancing act has played a crucial role in the development of community-generated sites such as Wikipedia, Slashdot and even Google, where search results and PageRank depend on people linking to the most authoritative sources on a subject.
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