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Embedded Report
Does 'Web First' Strategy Make Sense for Small Newspapers?
The Bowling Green Daily News doesn't have a "web first" strategy in the way we run our newspaper. That means that we don't post articles to our website before they appear in print. Apart from some breaking local news, most major stories don't appear on the Internet until after the press is running. Right now, our readers aren't particularly...
more »NewspaperShift
Walls Tumble Down as Mediafin Integrates Print, Online Newsrooms
The company where I work is well-known in Belgium for its print publications. Mediafin is the publisher behind the Dutch language business daily De Tijd and its Francophone counterpart L'Echo. But in recent years, the company's Internet sites have grown to rival the popularity of its print editions. In July, Mediafin websites reached a new high of an estimated 160,000 unique visitors on one single day, an amount roughly equivalent to the average number of readers per day. But even as online journalism continues to reach more and more readers, journalists themselves continue to balk at putting their work online.
more »Embedded Report
NBC's Penguin Story Goes from Web to 'Nightly News'
It was a seemingly prosaic moment at the end of the "Weekend NBC Nightly News" program Saturday, July 5: Lester Holt wrapped up the show with one of those ever-popular cute animal stories. The piece was about a baby penguin rejected by its mother and now being raised by a zoo worker in Boston. But there was a lot more to this story than met the eye, as Holt hinted at with his introduction: "It's a story we first reported on our website. It got a lot of traffic there, so much in fact that we thought maybe we'd air it right here. So here's NBC's Clare Duffy with our report."
more »Jennifer Woodard Maderazo
Free Newspapers Lead Way Online in Europe
As big newspapers struggle with shifting business models, a new breed of free newspapers have have found their niche in many parts of the world. According to the Newspaper Innovation blog, 36 million free papers are distributed daily in 49 countries. As newspaper subscriptions lag, advertisers turn to these papers that have a captive audience of commuters desperate for...
more »Philosophy
Old Media Company Swears It Really Gets the Web
LOS ANGELES (Goiters) -- Management at the Los Angeles Herald-Gazette newspaper today unveiled an earth-shattering initiative to combine operations of the newspaper and its Internet site -- a change that was crucial to ensuring that the Herald-Gazette appears to finally "get" the web.
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