|
4MR
4 Minute Roundup: TechCrunch's Twitter Docs; YouTube Profits?
Here's the latest 4MR audio report from MediaShift. In this week's edition, I look at the controversy surrounding tech blog TechCrunch posting internal documents from Twitter that were obtained from a hacker stealing them. Some people defend TechCrunch as running newsworthy documents, while others think they are harming Twitter too much. I also look at possible profits coming from video...
more »4MR
4 Minute Roundup: Special Iran Election Edition
Here's the latest 4MR audio report from MediaShift. In this week's special edition, I look at the way that social media have played a vital role in the breaking news happening in Iran after their contested presidential election. Though the government has cracked down on the opposition, censored the media and blocked websites and even text messaging, the news has...
more »Culture
How Charities Harness Social Media to Raise Awareness, Money
On April 14, actor Hugh Jackman pledged to give AUS $100,000 to the charity that could best convince him, via Twitter, that it was deserving of the award. On Friday, Jackman announced that, unable to decide, he had chosen two winners to split the prize: Operation of Hope, a medical foundation that donates surgical procedures to children in developing countries...
more »4MR
4-Minute Roundup: HuffPost Investigative Fund; AP on Mobile Apps
Here's the latest 4MR audio report from MediaShift. This week I look at the new Huffington Post Investigative Journalism Fund, which has $1.75 million to start a new non-partisan site that will do investigative work and then give it away to any news organization. I also look at the latest moves by Disney, distributing video on YouTube and possibly on...
more »Digging Deeper
New Gatekeepers Twitter, Apple, YouTube Need Transparency in Editorial Picks
There was a time when all you needed was a good record review in Rolling Stone or a stellar book review in the New York Times to get a boost in sales and popularity. But as those old gatekeepers lose their cachet in the digital age, a new set of gatekeepers has sprung up and they don't have bylines. These...
more »5Across
Lively Roundtable Discussion on Making Compelling Online Video
When I launched MediaShift in early 2006, I wanted to go beyond writing about all the trends in online media -- blogging, podcasting, online video, etc. -- and actually do those things myself. Walk my talk. I recently launched the 4-Minute Roundup audio podcast, and today I'm launching a new monthly video roundtable called 5Across that will include 5...
more »PoliticalShift
Obama, Congress Enlist 'Direct to Constituent' Communications
Professional communicators are paying close attention to the rise of "direct to consumer" (DTC) communications. This is a phenomenon largely enabled by the rapid proliferation and adoption of online technologies, whereby organizations can communicate directly to the public without filters or mediation from the press. Corporate blogs or advocacy groups' online "action alerts" are just a couple examples. As a...
more »Online Video
YouTube Helps Video Journalists Get a Start
When discussing the travails of major news outlets online, it's not uncommon for someone to mention the effect that companies like Google and Craigslist have had. But seemingly overlooked in this debate is Google's own YouTube, which has become a breeding ground for unknown and upcoming filmmakers and broadcast journalists. In what way could the online video giant use its...
more »TVShift
Public-Access TV Fights for Relevance in the YouTube Age
Public-access television is a sometimes bizarre world where anyone with the time and inclination can appear on television. It's where you find the rants of Colombus, Ohio, goth Damon Zex and the strange instructional videos of Let's Paint TV, where Los Angeles host John Kilduff taught viewers how to paint and make blended drinks all while exercising on a treadmill....
more »Embeds
FriendFeed Widget Motivates Reporters to Use Social Media
Blogs should be conversations. At least, that is how we think about blogging at Mediafin, Belgium's leading publisher of business newspapers and websites. This last week, I have been busy reorganizing our major financial blog, Bear&Bull, adding FriendFeed widgets in hopes of encouraging more audience interaction. The results have been surprising -- although the audience has been slow to react,...
more »Online Video
Can Pulitzer Contest Boost Serious Journalism on YouTube?
Whenever news breaks, the first people on the ground, before reporters arrive, are ordinary folks with cameras. Citizen journalists have played an important role in getting us the first glimpses of developing news, from the London transit bombings to the Southeast Asian tsunami to the Virginia Tech massacre. With the advent of YouTube as a hub for video-sharing, there's finally...
more »Digging Deeper
Online Video Ads Finally Find Their Niche
The numbers tell the story of the disconnect between online videos watched and online video ads sold: In December 2007, Americans watched 10 billion online videos, according to comScore. For the entire year of 2007, advertisers spent just $554 million on online video ads, according to Jupiter, while they spent $21 billion on all online ads. So many people are watching online videos, but so few advertisers are trying to reach them.
more »Jennifer Woodard Maderazo
Web Serials Find Their Niche vs. TV
Everyone's a producer -- or so it seems with the availability of video-making tools for just about anyone these days. With the arrival of cheaper, more compact equipment and the rapid of advance of technology in this area, it's possible to shoot a pretty good quality video with a small digital camera or even a high-end cell phone. Plus,...
more »Jennifer Woodard Maderazo
The Benefits and Pitfalls of Using Social Media for Reporting
Because we live in an age when social media sites are our daily bread, it seems natural to turn to them as resources for writing a story. When I wrote a piece about the popularity of Facebook all over the world, I went straight to Facebook to get the user interviews I needed. And when I wrote about the...
more »Digging Deeper
Anti-Piracy Dragnet Could Hurt 'Fair Use' of Copyrighted Video
All the lawsuits and rhetoric around people uploading copyrighted material on video-sharing sites such as YouTube make it seem like a black-and-white situation: either you're shooting your own original video or stealing it from someone else. But what's lost in that simple either-or interpretation is the more gray area in copyright law known as fair use, which protects people...
more »MediaShift
10 MediaShifting Moments of 2007
As the year 2007 sets in the distance, we can take some time to consider the year that was. I'm not a huge fan of year-end lists, but sometimes they help us get a grip on what transpired -- and ponder what's to come. What's perhaps most amazing about 2007 is that two distinct phenomena -- the iPhone and...
more »Digging Deeper
When Will Google's 'Big Project' YouTube Bring in Profits?
In its brief 22-month history, video-sharing site YouTube has become a cultural phenomenon. The Iraq War has been called the "YouTube War" because of the videos that are regularly uploaded by soldiers and insurgents. The upcoming U.S. presidential race has been called the "YouTube Election" with its own "YouTube Debates" thanks to the questions for candidates uploaded by the...
more »Digging Deeper
TechPresident, 10Questions Put Spotlight on 'Voter-Generated Content'
Just as the Internet and technology have shifted the playing field in media, allowing bloggers and podcasters to help set the news agenda, so has the realm of politics been disrupted by technology that gives voters more power to inject their own issues into the fray. And in the 2008 U.S. presidential campaign, that disruption has been strongest in...
more »Jennifer Woodard Maderazo
YouTube, Flickr Become Forces for Cultural Change
The term "social web" brings to mind images of people around the world interacting with each other without borders or barriers. With the arrival of more and more sites that help us connect, express ourselves and share media, it seems like we're advancing toward a more open Internet, in which everyone has the right to view or post whatever...
more »Jennifer Woodard Maderazo
Online Video Sites Scratch Your Niche
In my post about online television a few weeks ago, I wrote about why I don't enjoy watching television on the Internet. One of the reasons is that a big video-sharing site such as YouTube has thousands of different kinds of content jumbled together in one place, making it hard to find the content I want. Why should I...
more »
