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2008 election

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Ian V. Rowe

MTV Taps 51 Citizen Journalists for Election

MTV, as part of its Emmy-winning "Choose or Lose" campaign (www.ChooseorLose.com), unveiled "Street Team '08": a specially recruited group of 51 citizen journalists - one from every state and Washington, D.C. - who will cover the 2008 elections from a youth perspective and tailor their reports for mobile devices. The members will contribute weekly, multi-media reports (short form videos, blogs, animation, photos, podcasts) that will be distributed via a soon-to-launch WAP site, MTV Mobile, Think.MTV.com and to the more than 1,800 sites in the Associated Press Online Video Network.

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Featured Comment

Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.

Hiroko Tabuchi
Journalism, Technology Starting to Add Up

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