Early Adapters Don't Conform to Conventional Use
At a recent meeting, a representative from Verizon and a former BET executive were discussing the seeming contradiction between the fact that African American males were early adapters of mobile technology, yet have a very low rate of posting videos on internet sites such as BET.Com and Youtube. BET tested the waters with two experiments. One involved fashion/entertainment and the other involved politics. Neither resulted in a flurry of posts, such as the ones MTV receives when it puts out a call for videos. What makes this interesting is that by all accounts African American males are not only early...
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