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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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David Sasaki

Michael Wesch: Toward an Ethnography of YouTube

I'm currently at DIY Video Summit, a well-organized gathering of academics, video-bloggers, and other web enthusiasts and critics. The first panel provided an overview of the state of academic research regarding online do-it-yourself video. A lot of the conversation centered around theoretical definitions of what constitutes an "amateur." All of the panelists and many from the audience observed the blending of the professional and the amateur. Now commercial endeavours use 'amateur' as a hot marketing buzzword (think porn, American Idol, Laguna Beach) while amateurs try to represent themselves as professionals. I thought the most interesting speaker was Michael Wesch. Wesch...

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Featured Comment

Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.

Hiroko Tabuchi
Journalism, Technology Starting to Add Up

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