Bringing Entrepreneurial Thinking to Journalism
(Note: I wrote this initially for PR Week magazine. What follows is slightly updated.) A cliche of business holds that good ideas are a dime a dozen; it's hard work and investment capital that turn them into businesses. As with most cliches, this one has a solid foundation of truth. But something has changed, and it has profound meaning for the future of media and communications, including journalism, entertainment and PR. Digital technologies are dramatically reducing the cost of entree for creating new products and services, and, in the case of digital media, those costs can be close to zero....
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