What Both Sides Are Missing in the Pay Wall Debate
Arguments about paywalls around news content are becoming increasingly dogmatic and ideological. As a result, lots of sensible ideas about how to make money from new models of journalism are being obscured. Not least, how to add value to existing content so it becomes more identifiable, more searchable, and helps lead people "back home" (that's where the Hansel and Gretel theory comes in). On one side of the fence you have pro-pay-wallers, led by the Murdochs, for whom pay walls seem to answer the question, "How are we going to solve the economic crisis in news?" They're in the process...
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