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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Paul Lamb

How Do You Know When to Take Mobile Seriously?

How does mainstream media know when to take mobile seriously as a distribution platform? 1) When the New York Times unveils a mobile-to-PC application? The NYT's new ShiftD application allows you to move its content from one device to the other, insead of having to save and move them separately. A bit of a time saver perhaps, but not all that exciting really. 2) When key online social networking sites like LinkedIn and Facebook develop their own mobile applications? We're getting warmer here. When we can seamelessly do all the social stuff on our cell phones that we really like...

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Featured Comment

Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.

Hiroko Tabuchi
Journalism, Technology Starting to Add Up

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