Idea Lab

Getting the Daily Phoenix Off the Ground

by Aleksandra Chojnacka
2009 Knight News Challenge Winner

Before I dive in, I'd like to give readers a brief overview of what exactly our project, Daily Phoenix, is. This past December, Phoenix debuted a new light rail system which has changed the physical and social landscape of the city. We will use print, web and mobile technology to cater to these new commuters, offering news and information, games, social networking features and promotions on a stop-by-stop basis so that they can interact with the city on a more meaningful level. The idea developed in a digital media entrepreneurship class at ASU and now here we are almost a...

• July 13, 2009
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Market Research for The Beanstockd Game

by Angela Antony
2008 Knight News Challenge Winner

We're doing a bit of market research to understand how different communities perceive and can benefit from The Beanstockd Game. Because the competition is so community-centric, tailoring the nuances of the game (prizes, length of game cycle, competitors, etc.) to different types of communities is profoundly important. Since we are quite solid on the university demographic, we're asking for your feedback re: the business version of The Beanstockd Game. We wrote up a handful of multiple-choice questions to learn how The Game can benefit companies and individuals in the corporate realm. We're asking if you could help us out by...

• November 23, 2008
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