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NARM

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Chris O’Brien

It's Not Just a Newspaper Problem; It's a Media Problem

This past week, the National Association of Music Retailers landed in San Francisco to hold their 50th annual convention. Never heard of them? Neither had I, until I responded to a random email pitch and decided to attend for a few hours. Essentially, NARM is a trade group that includes every piece of the music ecosystem, from artists and songwriters to retailers to record labels. While the organization was unfamiliar to me, the main topic of conversation at the convention was all too familiar: How do we find a new business model in a digital world? The music world has...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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