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NewAssignment.Net

Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Jay Rosen

Beat Reporting with a Social Network

It started with: let's take a beat reporter at a local newspaper with a strong online presence and develop with that reporter a beat-specific "smart mob" or social network that would help in reporting stories and doing a better job on the beat. I would secure the cooperation of the paper and its editor, and find a willing reporter for the test. With that idea I applied to the Knight News Challenge 2006 competition. I thought I would start with a single reporter covering a local beat in a particular place. My pilot project, NewAssignment.Net, would work with the journalist...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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