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Leslie Rule

"Navigating Life" is No Longer a Metaphor

Once upon a time, four travelers began a global quest... So says the video that launches, Urbanista Diaries, the second phase of the Nokia's advertising campaign for its N82 series phone. The first phase of the campaign followed four of Nokia's favorite bloggers on a trip around the world armed only with, "their wits, guile, and a Nokia N82 multimedia computer." (Two of the four were already blogging on Nokia and mobile devices, and all four skew toward mobile geekiness, although with a fair amount of the artiste sprinkled on top.) Their mission? Capture the stories and the beauty of...

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Featured Comment

Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.

Hiroko Tabuchi
Journalism, Technology Starting to Add Up

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